Website Development & Promotion for Restaurants
By Dan Harley, Jr.
I'm Dan Harley, Jr., founder and owner of PrimeConcepts, and I want to congratulate you on your restaurant business! Whether you're just starting out or are already successful, you have plenty on your mind without having to worry about a Web site. However, you do feel the need to have a Web site, which is why you found yourself here. I want to give you some great information and sound advice to get you going in the right direction in taking your business online.
Restaurant businesses are much different from other businesses when going online. You have a well-machined operation providing exceptional customer service that cannot be disrupted without worrying about consequences to your bottom line. Whatever is added to your restaurant must be justified in generating more revenue or reduce costs while not taking up more of your or your staff's precious time.
The larger corporate chain restaurants know the value of going online. Their newer restaurant properties are developed with take-out stations that cater to phone and Internet orders. This is a revenue stream that has unlimited potential without adding a single table or chair to their restaurants. The larger corporate chains also know they have a virtual monopoly on such revenue, because the smaller restaurants aren't able to compete - or at least they think you can't.
It's easy to think that going online with your restaurant can provide limitless opportunities for you. However, why you need to go online and how to make your online business successful can be a difficult question to answer. Let's discuss why your restaurant should go online.
Why Does Your Restaurant Need to Be Online?
Increase Your Phone Orders
You might already have phone order business, but you may not want to expand on it because it may already be tedious to deal with what you are doing already. What if you could double or triple your phone orders without having to increase your staff? What if you could reduce the time each customer spends on phone orders as well as reduce order errors? Do you want to know how?
Open New Streams of Revenue
Adding pick-up and delivery service to your restaurant could significantly increase your revenue without adding a single chair or table. Do you want to know how?
Online Ordering
The average online order totals 25% higher than phone orders. Cost of processing an online order is 50% less expensive than phone orders. Online order errors are virtually non-existent compared to 5% errors with phone orders. Do you want to know more?
Increase Your Catering Business
Catering service is an excellent stream of revenue for your restaurant operations, but you probably don't do enough to promote it. What if there was a way to significantly increase your catering business at little or no cost? Do you want to know how?
Get More Customers
We have Web solutions that can effectively market your restaurant, bring more customers into your restaurant and do so at a cost that could be much less than traditional marketing strategies. Do you want to know more?
Reduce Your Advertisement Costs
You spend a lot of money getting people to dine at your restaurant. Advertisement costs seems to go up all the time. What if there was a way to reduce your advertisement costs but still attract more business? Do you want to know how?
Make Your Business More Efficient
The Internet itself can make your business very efficient, and you're already using the Internet to do so (you found this Web site didn't you!). Imagine you found a new customer, but are unable to give them the information you need to keep them interested in your business. What if you had a Web site with such information that you can direct your new customer towards? What if you were able to deliver that information to your new customer with just a couple pieces of information and cost you nothing but your time? Do you want to know how?
Compliment Your Existing Operations
Many believe to take a business online requires selling a product, but that is far from the truth. Many of our clients are service-oriented businesses with no products to sell, but they have found the Internet to be a great benefit to their business. Imagine having a salesperson working for you 24/7. Imagine being halfway around the world, but still operate your business as if you were sitting at your desk. Imagine doing all of this and more without significantly changing what you're already doing. Do you want to know how?
Beat Your Competition
Your competitors are having the same problem as you are when it comes to their online business. The advantage you will have is knowledge, the right resources and the size of your business. You have a fraction of the overhead in being a restaurant business than if you had a brick-and-mortar location. Your flexibility combined the Internet can make your business the better choice for your customers. Do you want to know how?
FREQUENTLY ASKED QUESTIONS
How can I incorporate online ordering into my restaurant?
We have restaurant Web solutions that can integrate into what you're doing already and expand at the pace you and your staff feel comfortable with. You can start by making what you're already doing more efficient, which is your phone orders. Just having a Web site with your menu on it can reduce phone time substantially, which means that you can immediately take more phone orders. You will also realize fewer order errors and larger phone orders because your customers will see your entire menu instead of what they hear over the phone.
Can my restaurant make money on the Internet?
Absolutely! The real question is how to make the Internet work for your restaurant so you can make money online. PrimeConcepts has the resources you will need to succeed online, and what we need is to know more about your business.
I already have a Web site. Can I still use it?
Yes! You may believe that your existing Web site is useless, but we might find some gold within the Web pages. We find quite often the content of an existing Web site is good and it just needs a more professional way to express to quality aspects of your business. It could be just a matter of promoting your Web site, so others know that you're around to do business with you. We can find some value with your existing Web site, which could very well decrease the cost of starting over again.
I am too busy to manage my Web site. How can you help me?
We know that you're busy, because most of our clients are busy making money too. We can provide the Internet tools and support you need to compliment what you can't do yourself, and let you focus on what you do best, which is running your business.
Do you provide training and education?
Yes! The backbone of our service is education, because we want our clients to be very well informed about what they are going to do. We have an open door policy for answering questions and thoroughly explaining what we do in a non-technical language that you can understand. In other words, we hide nothing from you. The more knowledge you have about the Internet, the more comfortable you will feel about applying Internet technology into your business and the easier it is for us to work together.
How can PrimeConcepts help me?
We take the guesswork out of getting you online successfully. We do this by having the resources necessary to help you succeed, by educating you regarding your specific online needs and working close with you to make sure everything will be successful. We don't just build Web sites. We build online success for you as our client.
Our objective is to help you succeed online, and that means thinking outside of the box of just building a Web site for you. We have the knowledge and resources to provide your business with online tools that will help you increase revenue, decrease operating, relieve some of the burden of operating your business and do all this at a reasonable cost.
A Web Site Designed Specifically for Restaurants!
Ordering food online is much different than buying books, baseball caps or anything else online. You need a Web site designed specific for restaurants, and PrimeConcepts has a Web site specifically for your needs.
MenuPromote is more than online ordering. MenuPromote is a Web site that can promote your restaurant, take online orders and generate more revenue for your restaurant. Find out more about MenuPromote by clicking the following link:
You're reading about problems you may have and solutions to those problems. You're also reading about opportunities the Internet can provide your restaurant that you many not have thought of before. That's because our objective is much different than a typical Web developer. We're not offering just Web development or other Internet services for your business, we're offering solutions to help your business succeed. We encourage you to look around to find the best service for your needs, but keep in mind that it costs nothing to contact us and discover more about how we may better serve you. In fact, you will receive a valuable bonus worth hundreds of dollars just for contacting us.
FREE BONUS JUST FOR CONTACTING US!
In appreciation of your business, we will give you access to our eBook library just for contacting us. The titles are carefully selected to help our clients improve their Web sites and online business. The eBooks in our library would cost hundreds of dollars if purchased separately, but you can access and review them for FREE! All you need to do is give us the opportunity to contact you to see if we can serve your business and make you successful on the Internet.
There is absolutely no obligation to do business with us, and your access will remain open indefinitely. Our eBook library is usually reserved strictly for our clients, but we're making a limited time offer as a promotional insentive to get you started in one of our success Internet marketing programs.
You have NOTHING to loose and EVERYTHING to gain by contacting us! So what are you waiting for?
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